Opportunity Spaces: Global Warming, Beautiful

Three Ways to Build Brands for a Warming World

Global warming is often framed in crisis terms.
But the future will also be full of new rituals, needs, and desires — spaces where beautiful, responsible, forward-thinking brands can emerge.
In this FUTURESTANDARD opportunity scan, we identify three culturally and commercially potent spaces shaped by climate adaptation.
Each space includes a conceptual lens, a consumer behaviour shift, and early product or brand ideas.

Use this report to shape your next launch, brand pivot, innovation sprint, or campaign platform.

This is our innovation thesis. It's an in-depth market analysis of the intersection of beauty, skincare and climate change. From market sizing, local market opportunities and consumer trends. It also explores value spaces for brands at this intersection, showing where FUTURESTANDARD has led experimentation in this first run of experiments.

THE MARKET RESEARCH
We scour the world and the internet looking for signals, socio-cultural triggers, macro-economic forecasts and anything that gives us a direction of travel. 

We make sure that this is all captured and structured to be digestable and actionable, as it needs to be actionable by us first and foremost.

• 3 Opportunity Spaces (each with framing narrative)

• Consumer behavior shifts behind each space

• Example brand concepts / product ideas

• Early signal references (visuals, case examples)

• Creative prompts to build your own answers

OPPORTUNITY SPACES
Opportunity spaces are where we see the synergy of a market and sustained trends. This gives us a "pitch" to play on. It gives us context.
-  It's shows us if there are other company's interested in this space.
- The different hypothesis and assumptions that we're making and that would need to be answered.
- The different types of target audiences we're going to be targeting as our initial launch customer.
- And initial concepts.

PDF FORMAT : 80 Pages